Eon Works
- UI design
- web development
A fashion designer wished to create an online store representing her core values: inclusivity and diversity. The all-women managed brand wished for a store that could be easy to use, and would give enough space not only for selling the products, but also for their ideals and beliefs to be shared and seen.
A shade of yellow had to be the dominant color. The main idea was combining a gentle typeface with images resembeling strong, poweful, and inspiring women. The store gives a sense of belonging and familiarity, as it leaves enoguh room for the shared values. The store itself is kept quite conventional, as to not harm the user's expectations.
