Royale Jewlery
- identity design
- UI design
- web development
The requirements: clean, gentle design, with minimal color and emphsis on the photos, with provided main color. As it should be gentle, it also should be elegant, and firm. The typography must follow these same standards. No logo was provided.
Challenges: the main problem was to design an intuitive shop that would be easy to use, that would promote its products, without the usual flashy elements. That said, all the main action buttons were placed within thumb-reach, while the secondary elements were pushed further aside. The required "gentleness" was emphasized by using border-radiuses and gentle drop shadows, as well as slight typograhic background. The "firmness" was emphasized by picking large-enough pictures and objets with wide basis, and large enough headings.
